Guide ยท AppLovin
How to bulk-upload creatives to AppLovin and keep creative sets fresh
AppLovin campaigns need a steady flow of new creatives: videos, playables and images, combined into creative sets and refreshed as performance fades. Done by hand, that is hours of downloading, uploading, naming, grouping and checking every week, for every title. This guide covers where the manual process breaks and what is worth automating first.
The manual way, and where it breaks
- Assets live in a shared drive, so every upload starts with downloading files and re-uploading them one batch at a time.
- Creative sets are assembled by hand: which video goes with which playable and image, per concept and per language.
- Tired creative sets are spotted late, because checking performance and swapping sets only happens every few days.
- Everything is repeated for each campaign and each title, so the work grows with the portfolio, not with the team.
What to automate first
- Upload straight from your cloud storage, without downloading and re-uploading.
- Grouping rules (by concept, language or any naming convention) so creative sets assemble themselves.
- A queue with a release cadence: how many new creative sets go live, and how often.
- Rotation rules that retire weak sets and roll winners out to matching campaigns.
- A preview before anything goes live, and notifications after every step.
How the AppLovin Creative Copilot does it
- Sends files from your cloud storage straight into your AppLovin campaigns.
- Organizes playables, videos and images into creative sets by concept, language or any other attribute you choose.
- Shows the rollout plan first: confirm once, and every combination launches in one click.
- Keeps a queue of assets to deploy, with your rules for release cadence and batch size.
- Uploads fresh creatives when the conditions you set are met, and expands winning combinations to matching campaigns.
- Reports every executed step in a dashboard, with Slack and email updates.
What automation changes
Playvalve, a Barcelona-based mobile game publisher, used Bubbleye's creative and spend automation to grow paid user acquisition with the same two-person UA team: about 200,000 more installs a month (a 100% increase), ten times as many campaigns run and optimized, the equivalent of five extra UA managers, and spend up to 11x on some networks, in under six months compared with the six months before.
Frequent questions
Can I upload playables, videos and images together?
Yes. The AppLovin Creative Copilot handles all three and builds creative sets from them following your grouping rules.
Do I have to approve every change?
You choose. You can preview the rollout plan and confirm it before launch, or let the Copilot follow the rules you set, with every step shown in the dashboard and reported by Slack or email.
Where do my creatives come from?
From your cloud storage, so there is no manual downloading and re-uploading of files.
How much does it cost?
Self-serve monthly plans start at $299.
Does it work on other ad networks?
There is one Creative Copilot per network: Meta, Google Ads, AppLovin, Unity, Mintegral and TikTok. Pozeidon, Bubbleye's marketing AI, coordinates them across networks from one conversation.
Stop uploading creatives by hand.
See what the AppLovin Creative Copilot can automate for your team. Self-serve plans from $299 a month.
Explore the AppLovin Creative Copilot